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| Aluar began its operations in 1970. Since then, the company has sought to attain the highest productive, commercial and human standards. The result has been that in thirty years of operation it is at the top of the best international products and processes quality standards; it supplies the most demanding international aluminium markets and its human resources are the most qualified in their different operations areas. |
The aluminium market is a highly competitive scenario, led by multinational holdings, and characterised by an efficient distribution of resources, rapid technological growth, and increasing the high quality of its products. Aluar, within this context, and as an independent aluminium producer, has flexibility and freedom to work on its own strategies. This in turn, allows the company to choose its own growth pace, as well as to have the necessary flexibility for adapting the marketing tactics according to the market fluctuations, and the possibility to enter niches either unexplored or of little interest to the large international enterprises because of the small volumes entailed. Other advantages are the possibility to adapt its offer of a diversity of products, and it also has the freedom to sign agreements for permanent or temporary joint ventures.
In order to continue participating in the competitive aluminium world market and progressively attain an ever-increasing global position, the company's actions are focused on:
- Producing high-quality products,
- Maintaining contract specifications,
- Fostering long-term relationships with its customers,
- Costs monitoring.
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